How To Be More Persuasive - Zoe Chance cover art

THE NON-OBVIOUS SHOW · EPISODE 24

How To Be More Persuasive

with Zoe Chance

Episode 24 · September 15, 2023 · 40 min

Zoe Chance teaches the most popular course at the Yale School of Management, called "Mastering Influence and Persuasion," yet she describes herself as being shy and uninfluential in her youth. Her impressive career includes stints in sales, leading marketing for the Barbie brand, and teaching thousands of people how to tap into their own inner charisma and make influence their superpower. In this episode, Zoe Chance delves into influence techniques and strategies that are both comfortable for you and those you speak to, why it's harder to negotiate as women, and why the secret to being influential is being influenceable. She has a new book out called, "Influence is Your Superpower: The Science of Winning Hearts, Sparking Change, and Making Good Things Happen" where she delves into the realms of persuasion and decision-making. Here is Zoe Chance sharing how to use influence as your superpower on this week's episode of the Non-Obvious Show.

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Episode Summary

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About The Guest

Zoe Chance

Yale senior lecturer; author, Influence Is Your Superpower

Zoe Chance is a senior lecturer in management at the Yale School of Management and author of Influence Is Your Superpower. She teaches a popular course on persuasion, researches interpersonal influence and behaviour change, and previously ran a Barbie business at Mattel.

zoechance.com ↗

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