THE NON-OBVIOUS SHOW · EPISODE 64

How To Think Like a Futurist

with Henry Coutinho-Mason

Episode 64 · December 16, 2025 · 36 min

In this episode, Rohit and Henry Coutinho Mason explore the mindset of a futurist, discussing the importance of understanding human behavior, the role of trends, and the impact of technology on future thinking. They share insights from their collaboration on the book 'The Future Normal' and emphasize the need for inclusivity in futurist practices. The conversation also highlights the significance of curiosity, storytelling, and the ability to embrace uncertainty in predicting future trends.

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Episode Summary

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Key Takeaways

01There are certain things for every sector that will not change.
02The secret sauce is to look at innovations that meet human needs.
03Futurists often struggle with the label due to their diverse backgrounds.
04Inclusivity in futures thinking is crucial for broader engagement.
05Predictions should provoke new ways of thinking and action.
06Trends should be used to inspire and provoke discussions.
07AI can enhance the process of visualizing future ideas.
08Curiosity and the ability to be wrong are key skills for futurists.
09Organizations should focus on what doesn't change over time.
10Deep ethnographic research will become more valuable in the age of AI.

What We Cover

00:00Foundations of Future Thinking
01:19The Reluctant Futurist Journey
05:53Breaking Down Futurist Terminology
10:24The Importance of Inclusivity in Futures Thinking
11:19Reflections on Predictions and Trends
20:39Using Trends Effectively
25:21Innovating with AI in Futures Thinking
30:04Curiosity and the Future Mindset

About The Guest

Henry Coutinho-Mason

Futurist and co-author of The Future Normal

Henry Coutinho-Mason is a futurist and keynote speaker who co-wrote The Future Normal with Rohit Bhargava and also wrote Trend-Driven Innovation. He spent a decade as CEO of TrendWatching and speaks on consumer trends, innovation and how organizations should approach AI.

henrycoutinho-mason.com ↗