THE NON-OBVIOUS SHOW · EPISODE 75

How Under Armour Is Rediscovering Their Identity

with Kevin Plank

Episode 75 · April 28, 2026 · 31 min

Kevin Plank, founder of Under Armour, shares his journey from humble beginnings to building a global sports apparel brand. He discusses leadership lessons, brand identity, innovation, and the importance of resilience and purpose.

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Episode Summary

FULL EPISODE SUMMARY NOT YET WRITTENPlaceholder for a longer paragraph-length summary, once that copy is sourced

Key Takeaways

01Kevin Plank's entrepreneurial journey
02Brand identity and storytelling
03Innovation in sports apparel
04Leadership and team building
05Resilience and overcoming challenges

What We Cover

00:00The Power of Focus and Intensity
01:54Kevin Plank's Journey with Under Armour
08:18Rebuilding Under Armour's Identity
10:17The Hustle of Entrepreneurship
12:48The Importance of Physical Products
16:17Balancing Personal and Brand Identity
19:48Lessons from Top Athletes
21:46The Shift from Underdog to Competitor
23:54Defining Success and Winning
26:16The Future of Under Armour and Optimism

About The Guest

Kevin Plank

Founder, President and CEO of Under Armour

Kevin Plank is the founder, president and CEO of Under Armour, the sportswear company he started in 1996 and returned to lead in April 2024. He is known for creating the performance apparel category and for refocusing the brand on athletic performance.

about.underarmour.com ↗