OCTOBER 11, 2007|BRANDS & MARKETING
10 Truths of Marketing in a Web2.0 World
I am in Austin today participating in the eMarketing Summit as part of the Innotech Conference. I had the chance to do a lunch keynote presentation following Allen Olivo of Yahoo - focused on marketing in a Web2.0 world. The presentation had a great crowd of engaged people and most (surprisingly) managed to stay awake despite my excellent spot right after lunch. Below is the presentation I gave at the event, and I am told there will be a podcast of the presentation with audio synched with slides online in the next day or two so I will share the link for that as soon as I have it.
Update (10/15/07) - Read a Dutch Translation of this presentation from EnthousiasmerenRohit speaks on this topic. See his marketing keynote.
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A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
