As Featured In:

The New York TimesThe Wall Street JournalThe Washington Post
EntrepreneurInc.CNNWebby Award Honoree

Selected as one of the best newsletters on the Internet by the Webby Awards!

Category

Advertising

240 posts


The Indianis Dentris and Other Big Winners from Cannes

The Indianis Dentris and Other Big Winners from Cannes

JUNE 29, 2026

The Best Sports Sponsorship of the Year Is All About Saving Your Nipples?

The Best Sports Sponsorship of the Year Is All About Saving Your Nipples?

MAY 6, 2026

Colombia's Brilliant Tourism Campaign Focuses on Animal Behavior

Colombia's Brilliant Tourism Campaign Focuses on Animal Behavior

APRIL 13, 2026

Huggies Expensive Sh*t and the Age of Experiential Advertising

Huggies Expensive Sh*t and the Age of Experiential Advertising

MARCH 23, 2026

The Best and Worst of Super Bowl Advertising

The Best and Worst of Super Bowl Advertising

FEBRUARY 12, 2026

Everyone Hates Friend AI and That Is Actually the Point

Everyone Hates Friend AI and That Is Actually the Point

OCTOBER 13, 2025

The Tuna Cans Film Festival: A Perfect Throwback Marketing Strategy?

The Tuna Cans Film Festival: A Perfect Throwback Marketing Strategy?

SEPTEMBER 24, 2025

An Advertising Campaign That Could Actually Make You Happier

An Advertising Campaign That Could Actually Make You Happier

SEPTEMBER 10, 2025

A Lesson In Marketing Strategy From the Cheetos Shape Hunt

A Lesson In Marketing Strategy From the Cheetos Shape Hunt

JUNE 19, 2025

Why the Nike Backlash May Be Just the Beginning

Why the Nike Backlash May Be Just the Beginning

MAY 2, 2025

The Sad Retreat of April Fool’s Day and What It Reveals About Our Culture

The Sad Retreat of April Fool’s Day and What It Reveals About Our Culture

APRIL 4, 2025

Astronauts Are Leading the Quest to Prevent Space Advertising from Filling the Sky

Astronauts Are Leading the Quest to Prevent Space Advertising from Filling the Sky

MARCH 24, 2025

How a Pharma Ad Ban Could Shift the Landscape of Television Advertising

How a Pharma Ad Ban Could Shift the Landscape of Television Advertising

MARCH 10, 2025

Open AI Launched a New Brand Look and Expensive Super Bowl Ad … Made by Humans

Open AI Launched a New Brand Look and Expensive Super Bowl Ad … Made by Humans

FEBRUARY 21, 2025

What We Can Learn From 2024 Most Hated Ads

What We Can Learn From 2024 Most Hated Ads

JANUARY 3, 2025

4 Non-Obvious Upsides of the Big Omnicom + IPG Acquisition

4 Non-Obvious Upsides of the Big Omnicom + IPG Acquisition

DECEMBER 24, 2024

3 Fun Examples of Non-Obvious Halloween Creativity to Share

3 Fun Examples of Non-Obvious Halloween Creativity to Share

OCTOBER 31, 2024

The Rewear Chair Makes It Easier to Avoid Washing Your Clothes

The Rewear Chair Makes It Easier to Avoid Washing Your Clothes

OCTOBER 11, 2024

This Yogurt Brand Will Pay You $1000 To Stay Off Social Media Until After the Election Is Over

This Yogurt Brand Will Pay You $1000 To Stay Off Social Media Until After the Election Is Over

SEPTEMBER 17, 2024

The New Kids Book That Can Only Be Read While Outside Thanks to Sun-Activated Ink

The New Kids Book That Can Only Be Read While Outside Thanks to Sun-Activated Ink

SEPTEMBER 11, 2024

Oslo's Unexpected Tourism Campaign Tells Travelers Why They Shouldn't Visit

Oslo's Unexpected Tourism Campaign Tells Travelers Why They Shouldn't Visit

JULY 1, 2024

What If Award Winning Ads from Cannes Became Open Source for Anyone to Use?

What If Award Winning Ads from Cannes Became Open Source for Anyone to Use?

JUNE 24, 2024

Barilla and the Marketing Pitfall of the Unnecessary Celebrity Spokesperson

Barilla and the Marketing Pitfall of the Unnecessary Celebrity Spokesperson

MARCH 26, 2024

Super Bowl Marketing Recap: The Best, Worst and Almost Ok Ads From The Big Game

Super Bowl Marketing Recap: The Best, Worst and Almost Ok Ads From The Big Game

FEBRUARY 12, 2024

Newer PostsPage 1 of 10Older Posts

Want More Non-Obvious Ideas?

Join 100K+ ReadersTo Get Weekly Insights

The Non-Obvious Insights Newsletter brings you the five or six most fascinating and overlooked stories of the week, with a quick take on why each one matters.

    One email every Thursday. No spam, unsubscribe anytime.