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Category

Media Planning & Buying

41 posts

The One Marketing Change That Could Help Save Journalism

The One Marketing Change That Could Help Save Journalism

NOVEMBER 8, 2024

New Options May Bring a Small Business Advertising Revolution

New Options May Bring a Small Business Advertising Revolution

JULY 20, 2024

Why Netflix's Ad-Supported Tier May Be Great For Brands and Consumers

Why Netflix's Ad-Supported Tier May Be Great For Brands and Consumers

JUNE 29, 2022

Marc Pritchard Might Kill The TV Upfront, and Funnel More Ad Dollars To Diverse and Minority-Owned Media

Marc Pritchard Might Kill The TV Upfront, and Funnel More Ad Dollars To Diverse and Minority-Owned Media

SEPTEMBER 25, 2020

Facebook Tests Advertising Tool That Anticipates Your Intent To Travel

Facebook Tests Advertising Tool That Anticipates Your Intent To Travel

MARCH 13, 2018

Lingerie Brand Replaces Ad Agency With Artificial Intelligence

Lingerie Brand Replaces Ad Agency With Artificial Intelligence

MARCH 16, 2017

Why More Brands Are Putting Their Media Accounts Up For Review

Why More Brands Are Putting Their Media Accounts Up For Review

JULY 8, 2016

YouTube Continues Assault On TV Advertising

YouTube Continues Assault On TV Advertising

JUNE 17, 2016

4 Brilliant Exposés, The World's Ugliest Color And Other Non-Obvious Insights

4 Brilliant Exposés, The World's Ugliest Color And Other Non-Obvious Insights

JUNE 10, 2016

The Truth About Media Rebates

The Truth About Media Rebates

JUNE 8, 2016

How Bow Ties And "Adverstalking" Might Kill Online Marketing

How Bow Ties And "Adverstalking" Might Kill Online Marketing

MAY 5, 2014

The Surprisingly Simple Secret of Social Advertising

The Surprisingly Simple Secret of Social Advertising

SEPTEMBER 13, 2012

CBS Wants To Kill Demographics, Marketers Should Help

CBS Wants To Kill Demographics, Marketers Should Help

MARCH 24, 2011

Why TV Doesn't Matter For The Super Bowl Ripple Effect

Why TV Doesn't Matter For The Super Bowl Ripple Effect

FEBRUARY 6, 2011

Twitter Sponsored Tweets & Predicting The Future Of Marketing On Twitter

Twitter Sponsored Tweets & Predicting The Future Of Marketing On Twitter

APRIL 14, 2010

Palm Pre Misses Opportunity With Bollywood Hero Sponsorship

Palm Pre Misses Opportunity With Bollywood Hero Sponsorship

AUGUST 20, 2009

Is "PGC" The Next Big Opportunity In Online Advertising?

Is "PGC" The Next Big Opportunity In Online Advertising?

JUNE 19, 2008

How "Location Shifting" Could Reinvent GeoTargeted Online Marketing

How "Location Shifting" Could Reinvent GeoTargeted Online Marketing

MAY 6, 2008

IdeaBar: Adline - Priceline for Online Advertising

IdeaBar: Adline - Priceline for Online Advertising

FEBRUARY 27, 2008

Why the Future of Online Advertising is About Identity

Why the Future of Online Advertising is About Identity

NOVEMBER 26, 2007

Tapping Dayparting For More Than Online Ads

Tapping Dayparting For More Than Online Ads

AUGUST 14, 2007

A Manifesto for Microsponsorships

A Manifesto for Microsponsorships

MAY 17, 2007

How to Completely Screw Up Interactive Media Planning

How to Completely Screw Up Interactive Media Planning

MAY 7, 2007

Airport Security Bins and 10 Other Spots We Need Advertising

Airport Security Bins and 10 Other Spots We Need Advertising

JANUARY 12, 2007

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