JUNE 17, 2016|MEDIA PLANNING & BUYING
YouTube Continues Assault On TV Advertising
For anyone who has spent any time working in digital advertising, the flagrant lack of demand for any real metrics against the effectiveness of TV advertising has long been a source of frustration. Television gets bought on faith and habit in a way that no digital channel ever could.
So it is worth paying attention to Google’s latest piece of research, in which the company claims that YouTube is bigger than television and that it delivers a higher return on investment than TV advertising the majority of the time.
The research is clearly biased toward Google trying to encourage more ad dollar flow, and it should be read that way. Still, smart marketers will likely continue to embrace the highly measurable YouTube platform, and we will likely see many more stories and research like this.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
