SPEAKING & MEDIA INQUIRIES

Non-Obvious Insights BlogHelping Readers Be More Interesting Since 2005.

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Brands & Marketing

373 posts

Heinz Shows the Underappreciated Power of Manufacturing Significance

Heinz Shows the Underappreciated Power of Manufacturing Significance

APRIL 23, 2026

Skimpflation and Why Hershey Is Quietly Going Back to Using Actual Ingredients in Reese's PB Cups

Skimpflation and Why Hershey Is Quietly Going Back to Using Actual Ingredients in Reese's PB Cups

APRIL 22, 2026

Four Brilliant Marketing Stories from the Coachella Festival

Four Brilliant Marketing Stories from the Coachella Festival

APRIL 16, 2026

Lessons From Utopias, the World's Most Expensive Beer

Lessons From Utopias, the World's Most Expensive Beer

APRIL 2, 2026

How Anthropic Is Winning the AI Platform Marketing War by Being Less Evil

How Anthropic Is Winning the AI Platform Marketing War by Being Less Evil

MARCH 5, 2026

What You Can Learn About Marketing from Flavored Vodkas

What You Can Learn About Marketing from Flavored Vodkas

OCTOBER 8, 2025

The Swedish Perfume That You Pay for with Your Time in Nature

The Swedish Perfume That You Pay for with Your Time in Nature

OCTOBER 2, 2025

Of Course, the Cracker Barrel Logo "Backlash" Was Planned ... And It Worked Perfectly

AUGUST 28, 2025

The Perfect Sandwich Making Guide (and Why People Ignore Press Releases)

The Perfect Sandwich Making Guide (and Why People Ignore Press Releases)

JULY 31, 2025

How One Longtime Brand Fan Is Bringing Back the Commodore 64

JULY 23, 2025

7 Tips for Making Your Website Non-Obvious (and Interesting)

7 Tips for Making Your Website Non-Obvious (and Interesting)

JULY 18, 2025

How Carnival Cruise Killed Their Loyalty Program ... And What Happens Next

How Carnival Cruise Killed Their Loyalty Program ... And What Happens Next

JULY 9, 2025

The Coffee Shop That Accepts Gossip and Rumors as Payment

The Coffee Shop That Accepts Gossip and Rumors as Payment

MAY 28, 2025

Useless Rebranding and the Underappreciated Marketing Strategy of Doing Nothing

Useless Rebranding and the Underappreciated Marketing Strategy of Doing Nothing

MAY 23, 2025

Inside the Marketing Savvy of the World’s Lightest Whiskey Bottle

Inside the Marketing Savvy of the World’s Lightest Whiskey Bottle

APRIL 28, 2025

Why the EPA Fighting Back Matters

Why the EPA Fighting Back Matters

MARCH 28, 2025

Can Brand America Be Destroyed?

MARCH 21, 2025

The Ultimate Movie Brand Partnership: Kleenex and IMDB Launch “The Kleenex Score”

MARCH 12, 2025

Open AI Launched a New Brand Look and Expensive Super Bowl Ad … Made by Humans

FEBRUARY 21, 2025

Is This the Age of the Obscured Brand Logo?

FEBRUARY 17, 2025

The Slow Decline of Patriotic Branding (and Maybe National Pride Itself)

The Slow Decline of Patriotic Branding (and Maybe National Pride Itself)

JANUARY 15, 2025

The Win-Win Strategy of Jaguar’s Controversial New Brand and Logo

NOVEMBER 27, 2024

Victoria's Secret Brought Back Their Runway Show as an Example of How They’ve Changed. Did It Work?

Victoria's Secret Brought Back Their Runway Show as an Example of How They’ve Changed. Did It Work?

OCTOBER 30, 2024

4 Ways Tupperware Could Have Saved Itself

4 Ways Tupperware Could Have Saved Itself

SEPTEMBER 20, 2024