SPEAKING & MEDIA INQUIRIES

Non-Obvious Insights BlogHelping Readers Be More Interesting Since 2005.

As Featured In:

Selected as one of the best newsletters on the Internet by the Webby Awards!

Category

Brands & Marketing

373 posts

Why I Paid Human Musicians + Artists to Create the Sonic Identity for My Podcast

Why I Paid Human Musicians + Artists to Create the Sonic Identity for My Podcast

SEPTEMBER 5, 2024

How Crocs Is Taking a Page from LEGO’s Marketing Playbook

How Crocs Is Taking a Page from LEGO’s Marketing Playbook

AUGUST 26, 2024

Best & Worst Marketing Ideas from the Paris 2024 Olympic Games

Best & Worst Marketing Ideas from the Paris 2024 Olympic Games

AUGUST 9, 2024

Porto and the Importance of City Branding

Porto and the Importance of City Branding

JULY 15, 2024

Chick-fil-A Launches Summer Camp for Young Kids: Is It Smart or Evil?

Chick-fil-A Launches Summer Camp for Young Kids: Is It Smart or Evil?

JULY 8, 2024

A Surprisingly Diabolical Marketing Strategy: Flip Your Competitor’s Brand Spokesperson

JUNE 19, 2024

How Dr. Pepper Beat Pepsi to Become the Number Two Soda Brand

JUNE 12, 2024

France Creates Scratch-and-Sniff Stamps That Smell Like Fresh Baguettes

France Creates Scratch-and-Sniff Stamps That Smell Like Fresh Baguettes

MAY 24, 2024

The New Luxury Airline for Dogs Called BarkAir Is Not a Joke, It's a Brilliant Marketing Stunt

The New Luxury Airline for Dogs Called BarkAir Is Not a Joke, It's a Brilliant Marketing Stunt

APRIL 22, 2024

Meet Tupperware: The Slowly Fading Brand That Should Have Won the Nostalgia Trend

APRIL 18, 2024

Why the Key to Bringing Traditional Medicine Back Might Be Better Branding

Why the Key to Bringing Traditional Medicine Back Might Be Better Branding

MARCH 14, 2024

Why “Made in Dubai” Will Be the Next Global Brand

JANUARY 20, 2024

What Really Happens When ChatGPT Writes Your Sales Copy ...

What Really Happens When ChatGPT Writes Your Sales Copy ...

JANUARY 19, 2024

Everything You Always Wondered About How LEGO Designs Actually Get Approved and Made

Everything You Always Wondered About How LEGO Designs Actually Get Approved and Made

JANUARY 1, 2024

What Three Beers Can Teach You About Reinventing Your Marketing

What Three Beers Can Teach You About Reinventing Your Marketing

DECEMBER 21, 2023

Microsoft Turns the "World's Most Viewed Picture" into an Ugly Holiday Sweater

Microsoft Turns the "World's Most Viewed Picture" into an Ugly Holiday Sweater

DECEMBER 9, 2023

The Marketing Lesson Behind Marvel Studios’ First Box Office Failure In 15 Years

The Marketing Lesson Behind Marvel Studios’ First Box Office Failure In 15 Years

DECEMBER 4, 2023

Doritos Creates AI That Silences the Sounds of Crunching While Gaming

Doritos Creates AI That Silences the Sounds of Crunching While Gaming

NOVEMBER 7, 2023

The World’s Hottest Pepper Will Never Succeed for This Reason

The World’s Hottest Pepper Will Never Succeed for This Reason

OCTOBER 26, 2023

Why Barbie Isn't the Biggest Movie Marketing Story This Week

Why Barbie Isn't the Biggest Movie Marketing Story This Week

JULY 24, 2023

Trends In The Future Of Sound

Trends In The Future Of Sound

JUNE 15, 2023

Oatly's Partnership With MiLB Is How Strategic Marketing Should Work

Oatly's Partnership With MiLB Is How Strategic Marketing Should Work

MAY 3, 2023

Coachtopia and the Rise of the Circular Craft Movement

Coachtopia and the Rise of the Circular Craft Movement

APRIL 28, 2023

Polaroid Finds Marketing Success In A Chemistry Lab Accident

Polaroid Finds Marketing Success In A Chemistry Lab Accident

APRIL 13, 2023