Trends In The Future Of Sound

This trend report has a soundtrack. That makes sense, since it is a report on the future of sound developed in a partnership between Spotify Advertising and Wunderman Thompson. The free download features many interesting predictions for how "sonic branding and brand soundscapes can build seamless narratives, journeys, and experiences in both screen-based and screenless environments."

The report opens by focusing on the synergy between gaming and music, a shift that even inspired the 2023 Grammy Awards to add a category for video game music. The next trend focuses on the bridge between the physical and digital, spotlighting the many artists who are experimenting with virtual presences and creating "phydigital" (physical and digital) experiences for their fans.

Other trends featured include "sonic serendipity" (all about music discovery), "audio techcessibility" (sonic tools to help people with disabilities), "adaptive audio health" (the therapeutic application of sound), "architectural soundscapes" (the integration of sound into spaces) and "contextual storytelling" (using audio to create immersive experiences). The full report is available for download, after filling out a lead gen form.