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Brands & Marketing

373 posts

The Death of the Branded April Fool's Day Joke Tradition

The Death of the Branded April Fool's Day Joke Tradition

APRIL 4, 2023

What You Can Learn From Ed Sheeran's Latest Single Release

What You Can Learn From Ed Sheeran's Latest Single Release

MARCH 27, 2023

The Curiously Effective History of Rebranding Seafood

The Curiously Effective History of Rebranding Seafood

MARCH 17, 2023

Toblerone Removes Swiss Mountain From Logo Because It's Not Made In Switzerland Anymore

MARCH 16, 2023

How To Rebrand a Country: Czech Republic Is Still Trying To Change Its Name To "Czechia"

How To Rebrand a Country: Czech Republic Is Still Trying To Change Its Name To "Czechia"

FEBRUARY 21, 2023

Spotify's Listening Personalities and Why Brands Should Start Thinking About Gamification Again

Spotify's Listening Personalities and Why Brands Should Start Thinking About Gamification Again

NOVEMBER 29, 2022

Why the Words We Choose Matter Most

Why the Words We Choose Matter Most

NOVEMBER 23, 2022

The Inside Story of Bhutan's New National Brand Identity

NOVEMBER 4, 2022

Australia's Bureau of Meteorology Wants People To Stop Calling It BOM

Australia's Bureau of Meteorology Wants People To Stop Calling It BOM

OCTOBER 20, 2022

Palace Skateboards Elevates Product Descriptions To An Art Form

Palace Skateboards Elevates Product Descriptions To An Art Form

OCTOBER 12, 2022

Why Coke Sponsoring the COP27 Climate Conference Is Good News

Why Coke Sponsoring the COP27 Climate Conference Is Good News

OCTOBER 4, 2022

Why Ben & Jerry's Teaming Up With Tony's Chocolonely Is a Great Brand Partnership

AUGUST 22, 2022

How To Announce a New Product Feature: Find Someone Who Cares (And Has An Audience) To Do It For You

How To Announce a New Product Feature: Find Someone Who Cares (And Has An Audience) To Do It For You

JULY 11, 2022

3 Marketing Lessons From The Minions Movie

3 Marketing Lessons From The Minions Movie

JULY 10, 2022

Dr. Strange and Marvel’s Signature Marketing Method You Should Steal

Dr. Strange and Marvel’s Signature Marketing Method You Should Steal

MAY 10, 2022

Logos Are Getting Simpler. Here Are Some Interesting Reasons Why ...

Logos Are Getting Simpler. Here Are Some Interesting Reasons Why ...

APRIL 28, 2022

Baskin Robbins Tries the "Hail Mary" of Marketing: Launch a Rebrand

Baskin Robbins Tries the "Hail Mary" of Marketing: Launch a Rebrand

APRIL 12, 2022

Metaverse Marketing Is Predictably Pointless ... But Maybe Not For Long

Metaverse Marketing Is Predictably Pointless ... But Maybe Not For Long

MARCH 29, 2022

The Story of the World's Smallest Branding Canvas: Fruit Stickers

The Story of the World's Smallest Branding Canvas: Fruit Stickers

MARCH 2, 2022

Gunmaker Creates Junior Version of "JR-15" Assault Rifle For Kids

Gunmaker Creates Junior Version of "JR-15" Assault Rifle For Kids

FEBRUARY 24, 2022

Disney Announces Plans To Build A Planned Community In The Desert

Disney Announces Plans To Build A Planned Community In The Desert

FEBRUARY 14, 2022

Welcome To A World of Manufactured Scarcity ... Online and Offline

Welcome To A World of Manufactured Scarcity ... Online and Offline

JANUARY 31, 2022

The Hidden Meaning Behind That “Silly” Lawsuit About Pop-Tarts

The Hidden Meaning Behind That “Silly” Lawsuit About Pop-Tarts

OCTOBER 29, 2021

Don't Blame Facebook, Blame the Marketers

Don't Blame Facebook, Blame the Marketers

OCTOBER 6, 2021