SPEAKING & MEDIA INQUIRIES

Non-Obvious Insights BlogHelping Readers Be More Interesting Since 2005.

As Featured In:

Selected as one of the best newsletters on the Internet by the Webby Awards!

Category

Brands & Marketing

373 posts

Amazon Pretends to Care About Workers While Putting AI In Charge Of Judging Them

Amazon Pretends to Care About Workers While Putting AI In Charge Of Judging Them

SEPTEMBER 22, 2021

Why Australian Scientists Are Naming This Fly After A Drag Queen

Why Australian Scientists Are Naming This Fly After A Drag Queen

SEPTEMBER 13, 2021

Yahoo Masters The Art Of Meaningless Brand Announcements

SEPTEMBER 3, 2021

Why Oatly's Lawsuit Loss Is A Big Wakeup Call

Why Oatly's Lawsuit Loss Is A Big Wakeup Call

AUGUST 11, 2021

Merrell Tries To Make The Outdoors More Diverse

Merrell Tries To Make The Outdoors More Diverse

JUNE 22, 2021

Is Cristiano Ronaldo Really To Blame For Coke’s Big Stock Price Fall?

Is Cristiano Ronaldo Really To Blame For Coke’s Big Stock Price Fall?

JUNE 16, 2021

Why Startup Companies Should Not Spend a Fortune on Branding

Why Startup Companies Should Not Spend a Fortune on Branding

JUNE 7, 2021

Why Cadbury Is Trying to Save Its Competitors

Why Cadbury Is Trying to Save Its Competitors

MAY 5, 2021

Why More Retailers Should Let Users Opt Out of Mother's Day Marketing

Why More Retailers Should Let Users Opt Out of Mother's Day Marketing

APRIL 26, 2021

The Biggest Marketing Mistake Brands Make During Ramadan

The Biggest Marketing Mistake Brands Make During Ramadan

APRIL 21, 2021

USPS Slams Nike For Its Hypocritical Approach to Copyright

USPS Slams Nike For Its Hypocritical Approach to Copyright

APRIL 7, 2021

If You Think the “Voltswagen” Joke Failed, You Don’t Understand PR

If You Think the “Voltswagen” Joke Failed, You Don’t Understand PR

APRIL 5, 2021

Why Hasbro Seeking A “Chief TikTok Officer” Is Brilliant

Why Hasbro Seeking A “Chief TikTok Officer” Is Brilliant

MARCH 31, 2021

Brand Chernobyl: How To Tell An 88 Year Long Story With a Logo

MARCH 1, 2021

Nivea Releases Research on a New Epidemic: Touch Deprivation

Nivea Releases Research on a New Epidemic: Touch Deprivation

FEBRUARY 9, 2021

Why Are So Many Brands Redesigning Their Logos?

Why Are So Many Brands Redesigning Their Logos?

JANUARY 13, 2021

Tower Records and Why Digital Brand Resurrection Might Be A Thing

NOVEMBER 20, 2020

Is the Fate of the World About To Come Down To Marketing?

Is the Fate of the World About To Come Down To Marketing?

NOVEMBER 16, 2020

Why Peloton's New Partnership With Beyoncé Is A Big Deal

Why Peloton's New Partnership With Beyoncé Is A Big Deal

NOVEMBER 10, 2020

Home Depot Fills The Remote Education Gap With Virtual Field Trips

Home Depot Fills The Remote Education Gap With Virtual Field Trips

OCTOBER 30, 2020

The Truth About Beauty Focus Groups, From a Tired Moderator

The Truth About Beauty Focus Groups, From a Tired Moderator

OCTOBER 22, 2020

How Some Travel Brands Are Adapting For Today (And How Some Aren’t)

How Some Travel Brands Are Adapting For Today (And How Some Aren’t)

OCTOBER 13, 2020

Every Streaming Media Platform Has a "Plus." Maybe That’s a Good Thing.

Every Streaming Media Platform Has a "Plus." Maybe That’s a Good Thing.

OCTOBER 8, 2020

Tom "Marketoonist" Fishburne on How Humor Can Inspire Change | Non-Obvious Insights Show

Tom "Marketoonist" Fishburne on How Humor Can Inspire Change | Non-Obvious Insights Show

OCTOBER 1, 2020