APRIL 7, 2021|BRANDS & MARKETING
USPS Slams Nike For Its Hypocritical Approach to Copyright
Nike is notorious for pursuing legal action against any brand (large or small) that it believes is infringing upon its designs, but this time the brand is getting slammed for doing the same thing with a line of their own products. The USPS, perhaps one of the most underappreciated brands in the US, has issued a statement of their own, justifiably calling out Nike for its hypocritical approach to copyright issues.
The story raises an interesting question. The United States Postal Service is a 50 year old brand representing a centuries old institution. Does the brand belong to the U.S. Government? Or to taxpayers (which apparently doesn’t include Nike either)?
The courts will decide, but in the meantime, you can go directly to the USPS store and pick up some Earth Day merch right now and share your postage pride with the world.
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A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
