MARCH 8, 2017|ADVERTISING
New Nike Russia Ad Challenges “What Girls Are Made Of”
Most of us don't really pay attention to how something as simple as a childhood nursery rhyme or song can perpetuate old stereotypes about girls.
In a powerful ad from Nike Russia, a little girl sings a well known Russian song about what girls are made of, and then changes the words in an empowering way. The ad is exactly what you would expect from Nike, celebrating sports and powerful women ... and it delivers a punch.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
