Why More Retailers Should Let Users Opt Out of Mother's Day Marketing

Too many people have lost a loved one over the past year, and if it happened to be a parent ... the next few months of marketing for Mother's and Father's Day holidays may be particularly painful. Thankfully a handful of retailers like Etsy are leading the way by allowing their customers to opt out of Mother's Day marketing.

The tech industry has been getting better at this sort of proactive empathy thanks to the digital afterlife industry that now describes everything from managing memorial pages on Facebook to having a succession plan for your digital assets.

Unfortunately, this is not a topic that most marketers have thought about, which makes those few who do care enough to avoid causing more grief a rare exception that deserves to be celebrated.