SEPTEMBER 3, 2021|BRANDS & MARKETING
Yahoo Masters The Art Of Meaningless Brand Announcements
I got an email delivered to my inbox with a decent amount of fanfare breathlessly announcing that Yahoo has apparently changed its name and logo back to Yahoo. I’m a brand guy and even I was finding it hard to care about this, but I had to dig further. Apparently, at some point Yahoo rebranded to Verizon Media, and has since rebranded back to Yahoo. This is after missteps with trying to rebrand as Oath back in 2017.
In case you’re interested, here’s the actual message:
“Today, we rebrand from Verizon Media to Yahoo and we’re excited to launch this new chapter with you. As a part of Apollo’s portfolio, we have even more potential to unlock, with an entrepreneurial spirit and clear vision that puts people first, builds partnerships, and is driven to perform.”
The whole thing is a perfect example of how often a brand announcement can be delivered with real excitement and still mean almost nothing at all.
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A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
