MARCH 31, 2021|BRANDS & MARKETING
Why Hasbro Seeking A “Chief TikTok Officer” Is Brilliant
Hasbro is seeking a “Chief TikTok Officer” for its Nerf brand who will craft strategy for the platform and receive a hefty $10,000 per month salary. The only thing that I find unbelievable about this story is that someone else didn’t try this stunt first.
It’s perfect for Nerf’s audience demographic, it’s a content-rich brand with lots of possibilities and creating this sort of dream job that millions of kids will be lusting after has already created an earned media bonanza for Hasbro and Nerf. So good on them and their team for recruiting someone to help with TikTok ... even though they clearly don’t need the marketing strategy help.
Rohit speaks on this topic. See his marketing keynote.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
