SEPTEMBER 13, 2022|ADVERTISING
Monopoly Makes Kids Angry, For Their Own Good
I really wish I was in the room when they presented the insight behind this campaign to Hasbro. It's bold, clever and deep in a way you don't expect marketing to be.
"Throwing the Monopoly board across the room has the potential to strengthen your relationship with your family." That's the unusual insight at the heart of a new brand advertising campaign from Monopoly that showcases kids raging after a turn doesn't go their way.
I really wish I was in the room when they presented the insight behind this campaign to Hasbro. It's bold, clever and deep in a way you don't expect marketing to be. If it hasn't already, this is sure to win some industry awards. And definitely make the Scrabble team jealous. I mean, for kids and adults alike, that's a way more frustrating game than Monopoly ever was.
Rohit speaks on this topic. See his marketing keynote.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
