SEPTEMBER 9, 2019|BRANDS & MARKETING
Ms. Monopoly Rewrites Rules So Women Get Paid Higher Than Men
An updated female-centric version of Monopoly is out, with a new mascot: Rich Uncle Pennybag’s niece, who invests in female entrepreneurs. Female players get more money to start and also earn more than men every time they pass go.
The version is already receiving its share of criticism, but the brand is used to that. Last year they launched a Millennial version which featured avocado toast and thrift stores, but no houses. And they launched a controversial Socialist version too.
If nothing else, you have to appreciate Hasbro’s bold attempts to make the game more relevant today.
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This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
