MAY 12, 2022|ADVERTISING
What Kids Do In The “Most Boring Room Ever”?
The LEGO Foundation believes that play time is essential to kids learning. How do they prove that theory? By creating the “most boring room ever” ... an empty room with a table and a chair. And then they give kids a roll of paper and film what happens next. The lead stat: 84% of kids wish they had more time to play. The call to action is for adults to make more moments where that can happen, and to recognize its importance in helping kids build problem solving skills and grow their creativity. Now we just need someone else to make a similar ad reminding us to create more time for play ourselves.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
