FEBRUARY 3, 2017|SOCIAL MEDIA
Lego Launches New Safe Social Network For Kids
Creating a social network that is truly safe for kids requires something that most brands are hard pressed to invest in: real human moderators. But if any brand can do it, it would be Lego.
The brand has announced a new community where kids can share their creations, get judged by Lego experts and even create their own emojis. It is data gathering plus deeper brand engagement, wrapped inside something children will actually want to use. If it works, this idea will make Lego into even more of a brand powerhouse than it already is.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
