JUNE 22, 2021|DIVERSITY
Merrell Tries To Make The Outdoors More Diverse
Here's a surprising statistic: 71% of participants in outdoor activities were white, according to a recent study conducted by the Outdoor Industry Association.
On a quest to change that, outdoor brand Merrell's CMO Janice Tennant is on a mission to make the outdoors more diverse. The brand has challenged their agencies to tell more diverse stories, created education campaigns designed to get underrepresented groups outdoors and evaluated all their stock imagery to eliminate potential bias.
This is exactly the kind of change that's needed from retailers to reduce the racial barriers that we might not otherwise notice.
Book Rohit To Speak
Want to bring these ideas to your next event?
Rohit turns the thinking behind posts like this one into keynotes for audiences around the world, from Fortune 500 leadership teams to global industry conferences.
Learn More About Speaking
How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
