The Biggest Marketing Mistake Brands Make During Ramadan

During the Muslim holy month of Ramadan, marketing publication The Drum interviewed more than a dozen marketers who either work in Muslim marketing teams or happen to be Muslim themselves about whether brands should reach out or not during Ramadan.

The responses widely agreed that yes, brands should be marketing and in fact the religious festival represents a huge undervalued marketing opportunity to reach a powerful segment of consumers. The opportunities shared were wide-spread: from a suggestion that non-profit brands should reach Muslims wanting to give to charitable causes to one executive suggesting FMCG brands should promote new food products to Muslims because she has “always used Ramadan to try new foods and many of [her] friends and family do the same.”

So what is the biggest marketing mistake brands make during Ramadan? Ignoring it.