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MARCH 6, 2017|DIVERSITY


Getty Offers New Collection Of Empowering Images Of Muslim Women


Getty Images stock photo collection featuring Muslim women

Searching for “muslim woman” in a Google image search currently yields a very biased result. A new Getty collection tackles that problem head on, offering a library of images of Muslim women that do not reduce them to a single stereotype.

It is such a simple but profound idea that I found myself wondering, as I was reading about it, why it took this long to do. Yet delayed or not, this is exactly the sort of thing that helps to address stereotypes directly by changing the most elementary of information sources ... what we encounter when we search for images on Google.

Bias in search results is not usually the product of some deliberate decision. It is the product of what was available to index. Change what is available, and you change the answer.

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This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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