How Muslim Fashion Is Bringing Modesty Back

Muslim fashion is an estimated $254 billion market but western brands have traditionally tried and failed to create designs that appeal to a wide range of Muslim women. New York based Islamic Fashion And Design Council (IFDC) founder Alia Khan believes it is because “they don’t understand that this audience is just as stylish and demanding of their fashion wardrobes as anybody else. What these women really want is the same miniskirt they saw on the runway, but slightly looser and longer.”

This idea of the intersection of luxury and modesty is central to Muslim fashion, and may soon become a countertrend to overly revealing clothes like this pair of jeans that we routinely see in the market.