OCTOBER 8, 2020|BRANDS & MARKETING
Every Streaming Media Platform Has a "Plus." Maybe That’s a Good Thing.
Why does every streaming service seem to have a “plus” at the end of it? Disney+. Hulu+. Apple TV Plus. ESPN Plus. They are all the same, but as this Fast Company article argues, maybe that’s a good thing.
The “plus” lets you know it’s a streaming platform and that you’ll need to pay extra. Just like putting an “e” in front of something has come to signify ecommerce, perhaps the “plus” can be used to indicate it’s a paid streaming platform. There is always something to be said for consistency.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
