FEBRUARY 23, 2024|ENTERTAINMENT & HOLLYWOOD
The African Media Streaming Brand That Just Turned Down $1.7B
One of the most famous streaming media brands in the world is one that you may not have ever heard of. It's called MultiChoice and they are the "king of content in Africa," owning the #1 streaming platform on the continent known as Showmax. They dethroned Netflix last year for the biggest market share in Africa, holding 40% compared with 35% for Netflix.
More importantly, they feature much more local content, own rights to broadcast the hugely popular English Premier League soccer matches and have relentlessly pursued a mobile-first interface design ... ideal for a continent where more than 600 million people count on their phones as a primary vehicle for everything from entertainment to payments.
Two weeks ago, when the African brand turned down the huge $1.7B acquisition offer from French media giant Canal+ - there was a lot of criticism and questioning of the decision. Only time will tell if choosing to bet on their own growth potential will pay off.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
