SEPTEMBER 19, 2019|ENTERTAINMENT & HOLLYWOOD
Original Content Is King ... And Everyone Wants To Sell You Some
The so-called “streaming wars” of Netflix, NBC, Disney and many others launching streaming channels is causing panic in the media industry. Tinder has announced they will be creating original programming, Amazon launched another original story series of books, and AirBNB is reportedly developing original travel shows.
So the war for your attention is officially on. And it’s going to be hard to decide who gets your attention.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
