NOVEMBER 12, 2020|ENTERTAINMENT & HOLLYWOOD
Can't Decide What To Watch? Netflix Tests Scheduled Programming
Streaming entertainment and unlimited choices are paralyzing us. That moment of spending longer deciding what to watch than watching has become so cliche it's not even a joke anymore ... just an observation of sad reality.
Netflix knows this, of course, so it makes sense that they are testing a Direct channel (so far, only available in France) where they create a linear schedule of programming with specific timing. Can Netflix bring back appointment television? If you do see a Netflix Direct channel pop up in the future for you, it might be one clear sign that their experiment probably worked.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
