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OCTOBER 30, 2020|EDUCATION & LEARNING


Home Depot Fills The Remote Education Gap With Virtual Field Trips


Home Depot announced that they will be adding a series of Virtual Field Trips to their DIY online resources. These "kid-friendly tours" will have topics ranging from plant genetics to supply chain, all "broken down into creative, interactive, digestible videos with accompanying DIY projects that bring the excitement of traditional field trips to family households."

Why don't more brands do this? At a time when kids are learning virtually and teachers are struggling to keep them engaged and interested, having more content like this would be a gift. Hopefully Home Depot can inspire other brands to follow their lead.

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This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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