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Brands & Marketing

373 posts

The LA Olympic Committee Helps Fans Dream of 2028 at the Perfect Time

The LA Olympic Committee Helps Fans Dream of 2028 at the Perfect Time

SEPTEMBER 4, 2020

Branding Lessons From the Shady History of the Oreo Cookie

Branding Lessons From the Shady History of the Oreo Cookie

AUGUST 22, 2020

Is Clear's New Direction the Smartest Brand Pivot Ever?

Is Clear's New Direction the Smartest Brand Pivot Ever?

AUGUST 3, 2020

Ritter Gets Exclusivity On Selling Square Chocolate, After Ten Year Battle

Ritter Gets Exclusivity On Selling Square Chocolate, After Ten Year Battle

JULY 27, 2020

Trader Joe's and the Slow Death of Brand Personality

Trader Joe's and the Slow Death of Brand Personality

JULY 22, 2020

What Boxed Mac & Cheese Can Teach You About Disruption and How One Brand Quietly Embraces Its Racist Name | Non-Obvious Insights #222

What Boxed Mac & Cheese Can Teach You About Disruption and How One Brand Quietly Embraces Its Racist Name | Non-Obvious Insights #222

JUNE 19, 2020

One Brand Quietly Keeping Their Racist Logo While Everyone Else Changes

One Brand Quietly Keeping Their Racist Logo While Everyone Else Changes

JUNE 15, 2020

What the Rise of esports Means For Brands and Marketing

What the Rise of esports Means For Brands and Marketing

JUNE 11, 2020

The Sneaky Brilliance of Google Drone Delivering Library Books To Kids

The Sneaky Brilliance of Google Drone Delivering Library Books To Kids

JUNE 9, 2020

Inside India's First Brand For Curly Haired Women

Inside India's First Brand For Curly Haired Women

NOVEMBER 26, 2019

VW Launches New “Sound Logo” Alongside New Electric Car

VW Launches New “Sound Logo” Alongside New Electric Car

SEPTEMBER 10, 2019

Ms. Monopoly Rewrites Rules So Women Get Paid Higher Than Men

Ms. Monopoly Rewrites Rules So Women Get Paid Higher Than Men

SEPTEMBER 9, 2019

KitKat Tries New Packaging That Can Be Folded Into Origami

KitKat Tries New Packaging That Can Be Folded Into Origami

SEPTEMBER 2, 2019

Who’s Winning The New Chicken Sandwich Wars?

Who’s Winning The New Chicken Sandwich Wars?

AUGUST 30, 2019

6 Marketing Lessons From Ed Sheeran

6 Marketing Lessons From Ed Sheeran

JULY 12, 2019

The One Reason So Many Brand Pranks On April Fools Day Failed This Year

The One Reason So Many Brand Pranks On April Fools Day Failed This Year

APRIL 4, 2019

What Mastercard's New Logo Tells Us About The Future Of Branding

What Mastercard's New Logo Tells Us About The Future Of Branding

JANUARY 14, 2019

What Mastercard Can Teach Us About The Future Of Brands

What Mastercard Can Teach Us About The Future Of Brands

JANUARY 7, 2019

Why No Branding May Be The Next Marketing Trend

Why No Branding May Be The Next Marketing Trend

SEPTEMBER 15, 2018

Can Kellogg's Reinvent Froot Loops As A Lifestyle Brand?

Can Kellogg's Reinvent Froot Loops As A Lifestyle Brand?

SEPTEMBER 1, 2018

Victorinox Creates Powerfully Ordinary Brand Videos

Victorinox Creates Powerfully Ordinary Brand Videos

JULY 23, 2018

Nation’s Largest Black-Owned Bank Takes A Brand Stand

Nation’s Largest Black-Owned Bank Takes A Brand Stand

JULY 17, 2018

How Hot Dog Water Became The Hottest New Health Drink In America

How Hot Dog Water Became The Hottest New Health Drink In America

JUNE 29, 2018

Backlash On World Cup Jersey Design Surprises Adidas. It Shouldn't.

Backlash On World Cup Jersey Design Surprises Adidas. It Shouldn't.

JUNE 23, 2018

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