Victorinox Creates Powerfully Ordinary Brand Videos

One piece of advice I am fond of sharing from the stage is about the importance of showing your work - something we are told to do in school but often forget. This resurfaced brand video from Victorinox is a twelve minute journey behind the scenes into how their iconic Swiss Army Knives are made.

The video, now a few years old, is boring, matter of fact and is too long ... but it is also a great reminder that sometimes just showing what you do behind the scenes is interesting enough to be a way to engage your customers.