JUNE 9, 2020|BRANDS & MARKETING
The Sneaky Brilliance of Google Drone Delivering Library Books To Kids
Sometimes a PR team will draft some ideal headlines of articles that they are hoping to get published. This article seemed like one of those ... solely about the upside of Google's drone delivery tests and the undeniably sweet story of how drones are being used to get library books to kids.
It's a master PR strategy to help people get more comfortable with the fact that drones will be delivering anything. It's a comfort that Google certainly needs in order to get approval to fly drones for many other reasons as well.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
