OCTOBER 21, 2020|HEALTHCARE
Merck Begins Testing Drones For Vaccine Distribution
Drones have been widely tested for deliveries, so it’s not a stretch to imagine they could be used to deliver medicine to hard to reach populations, which is exactly what Merck has started testing.
The most interesting part of this story, though, isn’t drone delivery - but rather that the arrival (eventually) of a Covid-19 vaccine will create urgency for governments and aviation authorities to approve drone deliveries. Regulatory groups are usually reluctant to imagine the positive uses and aim to prevent the worst. When millions of people need a vaccine, it could offer a shortcut to normalizing (and legalizing) drone deliveries on a mass scale. It’s no wonder industry analysts expect an explosion in drone-enabled commerce and delivery.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.




