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SEPTEMBER 5, 2019|RETAIL & ECOMMERCE


Amazon Deliveries Are Making The World More Dangerous


If you are an Amazon customer, this story should bother you. It’s a long read, but the short version is that our demand for overnight delivery may end up costing someone their life.

Thanks to impossible delivery goals, offloading responsibility for delivery to third party vendors and few regulations, Amazon’s delivery network is making America’s roads, and all of us, less safe.

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How It All Started

A Short Backstory Of This Blog

This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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