Ritter Gets Exclusivity On Selling Square Chocolate, After Ten Year Battle

After a decade long legal battle, German chocolate maker Ritter Sport is now the only brand that is allowed to produce square chocolate bars.

Apparently, this battle over the distinctiveness of chocolate bar shapes isn't all that unique. KitKat has had similarly long running battles with other brands that use the "four finger" design.

For anyone who doesn't work for one of these brands, the lesson seems to be that when you have a product that looks and tastes the same as the competition, the only thing left to "innovate" on is the shape of the bar itself.