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AUGUST 10, 2021|ADVERTISING


Cadbury’s Twirl Chocolate Bar Might Have Psychic Powers


The swirls inside a Cadbury Twirl chocolate bar

Imagine seeing your future in chocolate. Thanks to a fun new marketing campaign from Cadbury in Australia, you can literally do that with an app that will “analyse the swirls & curls” inside a Cadbury Twirl bar to tell you your fortune.

Early reports seem to indicate a stunning level of accuracy in these predictions, with some Twirl fans suggesting that the results may even change the way they live their lives. Others seem more skeptical that a mere candy could offer any meaningful insight about their future. I suppose further study will be required on that. For any Australian readers with access to a Twirl and the app, feel free to test this out ... and then let me know whether it does turn out to be as life altering as promised. :-)

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This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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