SEPTEMBER 2, 2019|BRANDS & MARKETING
KitKat Tries New Packaging That Can Be Folded Into Origami
KitKat has new packaging made of paper that you are invited to fold into origami once the chocolate is gone. This might be the most Japanese idea ever, but I love the utility and creativity behind it.
Of course, like most origami your folding probably won’t look anything like the picture, but at least you can enjoy some chocolate while you feel bad about yourself.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
