JUNE 11, 2020|SPORTS & OLYMPICS
What the Rise of esports Means For Brands and Marketing
The overnight disappearance of live sports has created a perfect storm of opportunity for esports. In video games, you can create content, partner with creators and players and generally approach sponsorships and advertising from a place of much more substance.
Sports sponsorships often involve lazy billboard-like execution, like slapping a logo on a jersey or renaming a stadium. With esports, marketers can get more creative with building entire experiences and even make products that can be sold and generate in-game revenue.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
