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AUGUST 18, 2017|SPORTS & OLYMPICS


Esports Could Be An Olympic Sport By 2024

After years of pushback, some people think that esports may be on the verge of recognition as a “real” sport – courtesy of the International Olympic Committee.


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After years of pushback, some people think that esports may be on the verge of recognition as a “real” sport – courtesy of the International Olympic Committee. While a final ruling won’t come until 2019, the IOC is considering adding esports as a way to entice younger viewers to the Olympics. It wouldn’t be the first time sports were added as “exhibitions” in order to appeal to a different demographic … the same thing happened around BMX Biking which is now a full-fledged Olympic sport. And even if esports were added to the games, they would hardly be strangest entrant for a competition that once included solo synchronized swimming and still includes individual equestrian dressage. Read the full story on Digital Trends > Love non-obvious stories? Get my weekly newsletter with stories like this one along with a short but useful analysis of why it matters ... all delivered directly to your inbox every Thursday morning!

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This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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