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FEBRUARY 15, 2024|SPORTS & OLYMPICS


The Man Who Wants to Make Extreme Chair Sitting a Competitive Sport


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The first time Robby Silk tried his luck at competitive sitting, he lasted only three hours in the Arizona heat. Several years later and during the pandemic, he completed his longest sit: 14 hours and 27 minutes inside Joshua Tree National Park in California. Since then, he has gone to far further locations to practice his extreme sport - including Antarctica's Cuverville Island.

The idea of it all, he shares, “is to really just be, and not do much of anything.” His sport is one of a dozen compiled in this entertaining article featuring 12 amazing athletic competitions you should be watching. Also on the list are grits rolling, high swinging, and stone skimming. The sports are a quirky yet perfect example of just how much fun someone can have when they decide to turn a diversion into a competition.

And chair sitting might have a possible future in the Olympics too. After all, dressage is already an Olympic sport and that's basically competitive sitting on top of a horse. 

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This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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