JULY 27, 2016|RESTAURANT & HOSPITALITY
Why Competitive Video Gaming May Be The Next Big Thing For Bars
It might seem like a stretch to call playing video games a “sport” - but playing, and watching others play, is one of the fastest growing forms of entertainment among young people. With more than 250 million people watching or playing eSports in 2015, seeing brands try to reach this emerging audience was inevitable.
Both Arby’s and Buffalo Wild Wings have been making moves to attract these new audiences, and in the process they may end up broadening the definition of “sports” themselves.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
