AUGUST 3, 2020|BRANDS & MARKETING
Is Clear's New Direction the Smartest Brand Pivot Ever?
Like many frequent travelers, I haven't been to an airport in months, but when I was traveling every week, my Clear membership was a lifeline to help me speed through airports and save hours.
Since the pandemic, the company has shifted their focus to also offer health checks and eventually track who has been vaccinated for Covid-19 (when one is finally available). Analysts are imagining this smart pivot will allow Clear to provide solutions to help make museums, restaurants, sporting venues, schools and many other physical spaces safer.
It's about to be a much better time to be a Clear member.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
