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Brands & Marketing

373 posts

How Brands Become Fixers Of Everything From Potholes To Fake News

How Brands Become Fixers Of Everything From Potholes To Fake News

JUNE 15, 2018

How To Reinvent A Brand: Lessons From Kodak, Blackberry and Crayola

How To Reinvent A Brand: Lessons From Kodak, Blackberry and Crayola

JUNE 11, 2018

Cheech Reveals “Rigorous” Testing Methods For His New Pot Brand

Cheech Reveals “Rigorous” Testing Methods For His New Pot Brand

MAY 30, 2018

Why De Beers’ Decision To Make Lab Grown Diamonds Is A Genius Move

Why De Beers’ Decision To Make Lab Grown Diamonds Is A Genius Move

MAY 28, 2018

Why The Future Of Retail Is All About “Collabs”

Why The Future Of Retail Is All About “Collabs”

MAY 17, 2018

Spotify Helps You Adopt A Pet That Likes The Same Music As You

Spotify Helps You Adopt A Pet That Likes The Same Music As You

JANUARY 22, 2018

Adidas Launches Trainers That Include An Annual Berlin Transit Pass

Adidas Launches Trainers That Include An Annual Berlin Transit Pass

JANUARY 18, 2018

Coca-Cola's Impending Brand Crisis

Coca-Cola's Impending Brand Crisis

JANUARY 11, 2018

Pharrell Records A Song You'll Need To Wait 100 Years To Hear

Pharrell Records A Song You'll Need To Wait 100 Years To Hear

DECEMBER 15, 2017

Jim Beam Creates Smart Assistant To Pour Your Next Bourbon

Jim Beam Creates Smart Assistant To Pour Your Next Bourbon

NOVEMBER 30, 2017

Has Fairlife Figured Out The Future Of Farming?

Has Fairlife Figured Out The Future Of Farming?

NOVEMBER 28, 2017

NASA Releases Terrifying "Sounds Of Space" Soundtrack For Halloween

NASA Releases Terrifying "Sounds Of Space" Soundtrack For Halloween

NOVEMBER 3, 2017

Snickers Launches Plan To Sell Candy Bars Based On Emotions

Snickers Launches Plan To Sell Candy Bars Based On Emotions

OCTOBER 26, 2017

Adventure Tape Tries To Create The Next Duct Tape

Adventure Tape Tries To Create The Next Duct Tape

OCTOBER 9, 2017

Adidas Launches Beer And Vomit-Proof Oktoberfest Sneakers

Adidas Launches Beer And Vomit-Proof Oktoberfest Sneakers

SEPTEMBER 28, 2017

How Netflix Lawyers Delight The Internet By Having A Sense Of Humor

How Netflix Lawyers Delight The Internet By Having A Sense Of Humor

SEPTEMBER 18, 2017

Why Leica Thinks Brand Transformation Is Overrated

Why Leica Thinks Brand Transformation Is Overrated

SEPTEMBER 6, 2017

Nokia Wants To Be Known For Digital Health And VR

Nokia Wants To Be Known For Digital Health And VR

AUGUST 21, 2017

How Brands and Small Town America Are Cashing In On The Eclipse

How Brands and Small Town America Are Cashing In On The Eclipse

AUGUST 14, 2017

IKEA Creates 72 Regional Versions Of Its Iconic Catalog … Here’s Why

IKEA Creates 72 Regional Versions Of Its Iconic Catalog … Here’s Why

AUGUST 10, 2017

22,000 People Who Would Clean Toilets For WiFi Access

22,000 People Who Would Clean Toilets For WiFi Access

JULY 21, 2017

Fender Uses eLearning To Help Guitarists Not Give Up So Easily

Fender Uses eLearning To Help Guitarists Not Give Up So Easily

JULY 14, 2017

KFC’s Surprising Reason For Launching Its Own Mobile Phone

KFC’s Surprising Reason For Launching Its Own Mobile Phone

JULY 13, 2017

Love IKEA? Now Your House Can Smell Like It

Love IKEA? Now Your House Can Smell Like It

JUNE 6, 2017

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