NOVEMBER 3, 2017|BRANDS & MARKETING
NASA Releases Terrifying "Sounds Of Space" Soundtrack For Halloween

If I needed any more proof that I'm not cut out to be an astronaut, I found it in listening to the sounds of radio waves recorded and released by NASA.
Timed for Halloween, it was a great example of an organization taking something that would be easy to discard (recordings of radio waves from distant planets) and turning it into something creepy, engaging, timely and worthy of discussion.
For all the discussion about content marketing, this is what doing it creatively really looks like.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.




