Heinz Officially Launches Tomato Blood In Time For Halloween

Heinz knows you use ketchup for blood on Halloween, but they are finally embracing the condiment/makeup crossover market. This year, you can buy your own Tomato Blood Costume Kit, and if you are in LA they even have a pop-up Halloween store where shoppers can “start decorating costumes at the store’s interactive drip stations.” The entire campaign is pulled together with the clever tagline: “If you have Heinz, you have a costume.”

This is one of those rare examples of something that seems to have started as a one-time creative campaign last year, and transformed into what should become an annual tradition for Heinz. When you are marketing a commodity like ketchup, you have to take any chance at attention you can get.