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OCTOBER 31, 2017|FOOD AND DRINK

Flavor Changing Skittles And Other Fun Halloween Stories

By Rohit Bhargava/Published

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Given next week is Halloween - I thought it fitting to share a few related stories this week. The first is about Skittles "Trick Plays" bag which features candies that do not taste like their colors, which is sure to frustrate some die-hard Skittles consumers. Last week I featured Snickers hunger bars and this week I came across these stories too: Goth wines for people who take Halloween way to seriously, Teal pumpkins to make Halloween safer for kids with allergies and a last minute costume idea: eyes dripping blood. Read the full story on Trend Hunter > Love non-obvious stories? Get my weekly newsletter with stories like this one along with a short but useful analysis of why it matters ... all delivered directly to your inbox every Thursday morning!

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This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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