MAY 30, 2018|BRANDS & MARKETING
Cheech Reveals “Rigorous” Testing Methods For His New Pot Brand
If you had to pick a celebrity spokesperson to start a brand of weed, Cheech Marin would be a good choice. He knows his reputation too, as he plays up his “private stash” and goes through a ridiculous, yet funny, process for selecting the right leaves.
The entire campaign and brand is a great reminder that the human touch remains important when it comes to a product like marijuana. Consumers will buy Cheech’s brand because it’s the next best thing to smoking up with him. And what weed smoker wouldn’t want to do that?
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
