DECEMBER 15, 2017|BRANDS & MARKETING
Pharrell Records A Song You'll Need To Wait 100 Years To Hear
Cognac brand Louis XIII has announced a partnership with Pharrell Williams to create a song that will only be released in 100 years, and only if we successfully mitigate climate change.
The sole recording of the song is on a clay record and will be held in a safe that would destroy the track if it is submerged in water. While the effort may not directly move nations and corporations to take the steps necessary, it is still a beautiful and creative artistic statement worth sharing.
Related Posts
Book Rohit To Speak
Want to bring these ideas to your next event?
Rohit turns the thinking behind posts like this one into keynotes for audiences around the world, from Fortune 500 leadership teams to global industry conferences.
Learn More About Speaking
How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
