NOVEMBER 30, 2017|FOOD AND DRINK
Jim Beam Creates Smart Assistant To Pour Your Next Bourbon
Just like you can ask Alexa to buy products or Siri to answer questions, now you can ask JIM to pour you a drink. Jim Beam launched the "world’s first smart decanter" that even verbally answers life’s most pressing questions, like the best way to drink bourbon.
It is a clever entry into the crowded AI device space for Beam that is quirky, unique and interesting enough for their active consumers and brand fans to share with others.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
